At first, Sony Europe launched Khoros Care only for their Dutch-speaking market, and only on Facebook and Twitter. They grew progressively expanding their workforce to handle the new hires, introducing a new language every few months, and utilizing Khoros to keep productivity constant. Their purpose-built Khoros platform streamlined service, allowing the team to provide quicker responses to public conversations, helping both customers and prospects.
They improved the quality of customer care by replying to early public queries on Twitter and inviting users to direct message (DM) the company with any questions they may have.
Find out how Sony Europe is increasing its efficiency at an impressive rate through this case study.
Sponsored by: Khoros